A Guide to Doing Business in Europe
(Plus a chapter on Marketing to Asia)

by Robert L. Stevenson and Peter J. Jenks

A comprehensive guide for American chemical, pharmaceutical, instrument and laboratory supply companies marketing to or manufacturing in the European Union or considering expanding operations overseas. Covers the current market, selling arrangements, packaging and quality issues, regulatory and export law, environmental and currency concerns, and other business practices of the new Europe. A detailed analysis of distribution contracts provides insight into avoiding conflict and maximising the potential of establishing business abroad. Includes a special section on marketing to Asia. Essential reading for business development and export managers as well as any executive involved in planning or executing the globalisation of the business.

Hardback
Pages: xii + 314
Published: 2001